Bira Beer IPO | Planify
Bira 91 is a craft beer brand manufactured by B9 Beverages Pvt. Ltd. It was launched in 2015. The company’s first brewery unit was located in the Flanders region of Belgium where a craft distillery was used to contract manufacture the beer with ingredients from France, Belgium, Himalayas, and Bavarian Farms and the beer was imported to India. After initial success, the company thereafter began manufacturing the beer in gondia with the same ingredients. Made from wheat, barley, and hops, the beer is available in draft, 330ml, 650ml bottles, and 500ml cans. Bira raises $10 million in debt funding, to ramp up output. The company is expected to use the proceeds to ramp up its production capacity to about 1.7 million cases, up from its current 400,000 cases with a significant amount also to go towards brand building.